Category Archives: Traffic Generation

The Social Media Checklist

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All social media is not created equally. Some platforms rely more heavily on pictures (such as Instagram), while others encourage you to post short posts (like Twitter). That’s why you need to think about your business model, do some research to see where your target market hangs out, and then focus on the social media platforms that best meet your needs.

Here’s a checklist to help you do that…

Research The Main Platforms

If you start researching social media sites, you’ll quickly find that there are dozens upon dozens of them. However, you’ll want to focus on the main sites. In other words, don’t waste time trying to get a trickle of traffic from some obscure site.

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The Exit Traffic Checklist

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Just because someone is leaving your site doesn’t mean that they have no interest in your content and products. On the contrary, they may just not have enough time to go through your site right now. Or maybe they didn’t see a particular offer that intrigued them enough to hit the buy button… this time.

They have good intentions as they’re leaving your site. They’ve probably even bookmarked your site with the full intention of coming back later. But of course that never happens.  The second they leave your site, the enthusiasm for your site fizzles like fireworks in a rainstorm. They forget about you. Life gets in the way. And they never do get around to visiting your site again.

That’s why it’s so important for you to get them on your mailing list before they leave your site! That way, you can follow up with them again and again over time to close the sale.

Here’s a checklist you can use to set up your exit traffic system…

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The Social Traffic Generation Checklist

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There are a lot of marketers who eagerly jumped onto social media as an easy way to drive a waiting audience back to their site. All you have to do is just drop links and wait for the traffic to pour into your site, right?

Not quite. Social media is a bit of a different animal compared to your typical advertising venues. Those who recognize the differences are the ones who benefit. Those who don’t know how to use social media the right way just end up wasting a lot of time and money on a strategy that doesn’t work.

So how do you generate traffic on social media? By using this checklist…

Be Social and Helpful First

If you fill up your follower’s newsfeeds with ads, you’re not going to have a very receptive audience. So work to build relationships first by:

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The Viral Marketing Checklist

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Viral marketing is part art, part science. If it was all science, then every single viral campaign would take off like a prairie fire in a high wind. Still, you can up your chances of creating one of those amazing viral campaigns by using this checklist and asking yourself these questions…

Is your content novel or extraordinarily useful?

You don’t have to create something that’s never been seen before on the planet. However, your content needs to have some novelty. That’s because our brain’s pleasure pathway actually “lights up” when it encounters something new.

So how do you create something “new” that’s not really new? One idea is to present time-tested information in a new way.

For example:

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The Guest Blogging Checklist

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Guest blogging is a great way to bring targeted visitors to your site. But do it wrong, and you’re going to end up wasting a lot of time posting your content on sites that will drag your reputation into the mud.

Don’t let that happen to you! Instead, Use this checklist to create and implement a successful, traffic-driving guest blogging strategy!

Step 1: Find Potential Blogs

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