Category Archives: Traffic Generation

Before you can even think of placing an advertisement, you need to define your goal. And then you need to design your ad campaign around that goal. This checklist will help you do exactly that. Check out these five types of ad campaigns, along with the points you need to remember as you set up each campaign…

The Direct-Response Sales Ad

The goal of this ad is to point people towards a sales page and make a sale.  Keep these points in mind as you create your direct-response ad:

• Create an attention-getting headline. The headline is going to be the most important part of your ad, so be sure it presents a big benefit and/or arouses curiosity.

E.G., “The #1 Way To Get Traffic That Almost NO ONE Knows About!”

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Heads up…

When it comes to traffic and conversions, you need to know these two things:

1. A first-time visitor is unlikely to buy something from you, which is why you need to get them on your mailing list.

2. One of the easiest sales you’ll ever make is to get a existing customer to make another purchase.

… And that’s exactly why you need to set up a sales funnel, which is where you capture your traffic onto a mailing list, present them with a low-cost tripwire product to turn them into a customer, and then promote related offers.

How do you set it all up? By using this checklist…

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Have you ever looked at a product on a site like Amazon, and the next thing you know you’re seeing ads for that product on sites like Facebook, news sites, and seemingly everywhere else? That’s called retargeting, and it’s a great way to bring a visitor back to your site to close the sale (especially if they didn’t buy the first time).

You can also recycle your internal traffic to other parts of your site, such as sending a newsletter subscriber to another lead page in order to further segment your list.

Finally, you can recycle your traffic-generation methods to create new traffic, such as when you take a blog post and re-post it on social media.

Together, these three methods work well to save time, generate new traffic, and close more sales.

So how do you set it all up? By using this checklist…

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