The Social Media Checklist

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All social media is not created equally. Some platforms rely more heavily on pictures (such as Instagram), while others encourage you to post short posts (like Twitter). That’s why you need to think about your business model, do some research to see where your target market hangs out, and then focus on the social media platforms that best meet your needs.

Here’s a checklist to help you do that…

Research The Main Platforms

If you start researching social media sites, you’ll quickly find that there are dozens upon dozens of them. However, you’ll want to focus on the main sites. In other words, don’t waste time trying to get a trickle of traffic from some obscure site.

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Mario Brown Video (Massive Imperfect Action)

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You’ve probably heard of Mario Brown of Internet marketing fame.

But what a lot of people don’t know is how tough his early years were, and what he overcame to become the “guru” he currently is.

I met him at a Warrior Forum event, and he asked if he could tell his story at my upcoming Earn1KaDay seminar in 2012, and I was thrilled at the opportunity.

I didn’t know what to expect, but I have to tell you, I (along with a large number in the audience) was emotionally overcome when I heard his story.

It’s inspirational. It’s informative. It’s possible that you want to follow in the path he originally took to earn big money in IM, and for those reasons, the 57 minutes or so you’ll spend watching this video will be well spent. Trust me, watch the video, don’t just read the transcript, so that you get full effect out of this.

Downloads:

Video (click to play or right click to download) | Slides | Transcript

The Exit Traffic Checklist

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Just because someone is leaving your site doesn’t mean that they have no interest in your content and products. On the contrary, they may just not have enough time to go through your site right now. Or maybe they didn’t see a particular offer that intrigued them enough to hit the buy button… this time.

They have good intentions as they’re leaving your site. They’ve probably even bookmarked your site with the full intention of coming back later. But of course that never happens.  The second they leave your site, the enthusiasm for your site fizzles like fireworks in a rainstorm. They forget about you. Life gets in the way. And they never do get around to visiting your site again.

That’s why it’s so important for you to get them on your mailing list before they leave your site! That way, you can follow up with them again and again over time to close the sale.

Here’s a checklist you can use to set up your exit traffic system…

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The Social Traffic Generation Checklist

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There are a lot of marketers who eagerly jumped onto social media as an easy way to drive a waiting audience back to their site. All you have to do is just drop links and wait for the traffic to pour into your site, right?

Not quite. Social media is a bit of a different animal compared to your typical advertising venues. Those who recognize the differences are the ones who benefit. Those who don’t know how to use social media the right way just end up wasting a lot of time and money on a strategy that doesn’t work.

So how do you generate traffic on social media? By using this checklist…

Be Social and Helpful First

If you fill up your follower’s newsfeeds with ads, you’re not going to have a very receptive audience. So work to build relationships first by:

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