You’ve now learned all the main keys of writing a persuasive sales letter.
Now let’s pull it all together so you can see how the pieces fit.
Here’s a template you can use…
Copywriting Challenge 9: Postscript
You probably know a postscript by its abbreviation: P.S. And while the postscript seems a bit like an afterthought, it’s actually one of the most important parts of the sales letter.
Here’s why…
While your ultimate goal is to write a compelling, “sit on the edge of the seat” letter that keeps your prospects hanging on your every word, the truth is that not everyone will read the entire letter.
Some will read the headline, let their eyes scan the page as they scroll down quickly, and then they’ll read the postscript. And that means the postscript is often the second-most read part of your letter (right behind the headline).
Copywriting Challenge 8: Process
You’ve presented your call to action (pull) and handled the last minute price and “what if it doesn’t work?” objections.
Now we get to the “process” part of your sales letter, which is where you take the order.
The purpose of this part of the letter is straight-forward.
Namely, you once again tell your prospect how to order, and then you give them the means to do so. For example, you’ll now provide at least one of the following:
27 Ways to Use Content to Get Sales, part 2
Stock Your Autoresponder with These 27 Types of Emails
You don’t need to stock fully stock your autoresponder before you start building your list. Instead, you can create an initial series of emails (which we’ll get to in just a moment) and then simultaneously build your list while adding new messages.
So what kinds of messages should you add to your autoresponder? I’ve got 27 ideas for you…
Note: You’ll find example messages for these emails, which shows you how to weave useful information with good offers. Do note that for consistency sake all examples will be for an online marketing newsletter, and they’ll all promote one product (Traffic-Fuel.com). Naturally, your own autoresponder series should promote a variety of offers.
Making Moments: Embracing Life
Making Moments is a 28 page (6100+ word) guide that teaches people how to embrace life, and how to begin truly living it.
Sections Include:
- Expressing Yourself
- Expressing Your Feelings
- Experience Life
- Embracing Positivity